Northern Bangladesh is home to some of the world’s poorest and most vulnerable rural people. The area, like the rest of the country, is frequently hit by floods and cyclones. Its smallholder farmers are trapped in poverty, largely excluded from borrowing and knowledge of farming practices that could help improve their lives and protect them from potential risks. An IFAD-supported project in the north-west and north-central regions of the country has introduced financial services customized to the specific needs of poor farming communities. As a result, incomes are improving and rural people are beginning to lift themselves out of poverty.