Smallholder Horticulture Marketing Programme

Programme objectives are to improve farm productivity, incomes and the health and welfare of rural Kenyans by increasing the quality and consumption of fruit and vegetables.

The programme covers eight of Kenya’s 35 horticultural districts. It was designed explicitly as a pilot initiative and will be replicated throughout the country if successful. It targets poor rural households and unemployed and underemployed people in areas of Kenya where horticulture is an important source of income: many poor small-scale farmers in these areas sell a portion of their output on the domestic market.

The programme will invest in value chains and market-derived infrastructure, and will help improve the supply of inputs and the functioning of marketing chains. Moreover, it will build the capacity of private-sector service providers, government institutions and farmers’ organizations.

Source: IFAD